Chinese brands highlight huge Indonesian market potential
2024-12-20
Indonesia has a population of nearly 280 million with about 5 million babies born every year. From the age structure of the consumer market, Indonesia is worth looking at.
Meanwhile, Indonesia has seen rapid economic development in the past decade and local consumers' income levels have improved, allowing them to spend more.
Indonesia's economic vitality has attracted many Chinese enterprises to invest, with their focus on areas like manufacturing, construction, energy, the internet and technology.
According to statistics from the Indonesian government, Chinese companies' direct investment in the country reached $8.23 billion in 2022, a year-on-year jump of 160 percent, reaching a record high and ranking as the second-largest source of foreign investment in Indonesia.
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